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Levi's Twisted 501's Website Redesign

Our brief was to create a fun quirky website design to introduce a new pair of jeans. These jeans were called 'twisted jeans' where the seam ran down the front and back of the leg instead of the sides like normal jeans.

 

I played on the 'twisted' theme throughout my design. I missed some letters out of the title as it's strange how you can still identify what it says. My search buttons also twist and move around the page as you scroll down. The page shows step by step how the twisted jeans are made. I created a workshop feel to the site as Levi's described the jeans as been 'engineered'. 

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